yotrader.co.uk is an online marketplace based in the UK, offering a vehicle buying and selling platform for the sole use of UK traders and is a subsidiary of its parent company yoauto Ltd. We are dedicated to safeguarding and managing your personal information by following best practice and current legislation. We aim to be secure, relevant and responsible when using your data.
This Policy details the following
* What personal data we collect and process about you in connection with your relationship with us as a customer and through your use of the Website, our mobile application and online services;
* Where we obtain the data from;
* What we do with that data;
* How we store the data;
* Who we transfer/disclose that data to;
*How we deal with your data protection rights; and
* How we comply with the data protection rules.
All personal data is collected and processed in accordance with EU data protection laws.
the yotrader website at www.yotrader.co.uk, our social media platforms and any other official yotrader content on other websites or mobile devices.
In addition to our online platforms, this policy also relates to our use of any personal information that you have provided to yotrader either in person, phone, email, SMS or in other correspondence.
The data controller is yoauto Ltd (registered in England and Wales, Company Registration Number 11813875). Our registered office address is: yoauto Ltd, 8/9 New Street, Alfreton, Derbyshire. DE55 7BP
1. Your Personal Data
yotrader.co.uk is committed to protecting your personal information and being transparent about the data we hold and wherever possible, give you control over how your data is used. It is essential that you take the time to thoroughly read this document to understand what personal information we may hold about you, how we may use your data and how you can access, update or modify your preferences or request that we delete your data.
1. What information yotrader gathers about you;
2. How yotrader collects and uses information about you;
3. Whether yotrader discloses your details to third parties; and
4. The options available to you regarding the personal data you provide to yotrader.
Please note, updates and amendments to this policy may be made from time to time. Revisions will be posted here, so you will always be aware of the latest information we collect. We encourage you to visit this page periodically to update yourself.
We always use your data in line with all applicable regulations and laws concerning the protection of personal information, including the General Data Protection Regulations (GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and 2011 and the Data Protection Act 1998, including any amendments or updates to these and any equivalent or successor applicable regulations and laws.
2. When We Collect Information
The information below details when yotrader will collect your data when you are using our services and exactly what personal information we will capture from you:
Account Creation: Name, contact number, email address, full postal address including postcode.
Advert Creation: Name, contact number, email address, full postal address including postcode, vehicle information, IP address. We do not collect, hold or store your payment details.
Signing Up To The yotrader Community: Email address.
3. How We Use Your Information
The personal details you have provided to us is used to register your account with yotrader and create your advertisement. We will send you notifications via email and/or SMS to confirm that you have created your account successfully and confirm that your advertisement has been published. In addition, we will send you communications explaining how to manage, update, and if required delete your account. You can control how you receive notifications by visiting and logging into your yoauto personal dashboard. You can also amend and/or delete your advertisement via your yoauto personal dashboard.
You can assess your yoauto personal dashboard 24 hours a day to update or amend your details. You can also choose and change how we communicate to you. Your personal information will only be used for marketing purposes once you have given your consent.
We use your postcode to provide an approximate location of the vehicle that you have advertised on our site. By providing a postcode, this enables yotrader to present to potential buyers the approximate vehicle location, which allows potential buyers to sort and filter advertisements that are best suited to them.
Vehicle Registration Numbers are required to place an advertisement on our site for regulatory and security purposes. We will not reveal the vehicle registration number to anyone performing vehicle searches on the Website unless they are registered motor trade users who have a yotrader account set up and it will form part of the Trader Appraisal section. However, if you choose to upload a photograph with the vehicle registration number displayed within your advert, then these details will be visible to our Website visitors who may use them without your authorisation. yotrader.co.uk will take no responsibility for this, nor any issue/s that this may cause.
We may use the data that you provide for internal business purposes to analyse in respect of helping to develop our product offerings and services further.
During the “Advertise Your Stock” process, you will be asked to provide the vehicle registration number (VRM), the mileage and price. The details that you provide will be displayed within your advert. It will be your responsibility to ensure the accuracy of the information you have provided - yotrader will accept no liability for any inaccuracies in the information you provide and any issue/s that this may cause.
All payment transactions that are processed are encrypted. Your payment card information is used solely to process payment for your advert. We retain no record of your payment card details.
If you have chosen to sign up to our yoauto community newsletter, we will communicate with you via email and SMS. You can unsubscribe at any time by clicking the unsubscribe button on any newsletter email. Please be aware that it can take a short period of time for a change in preference to update, so there can be a window where you still receive communications from us.
If you contact a seller through yotrader, you will need to provide your details; including your name, email address and also your telephone number which will then be passed to the relevant seller (private or dealer). Each request form you complete clearly indicates that you are giving authorisation for your details to be passed to the relevant seller.
Information we will collect if you use our mobile optimised Website
If you choose to access our mobile optimised site, yotrader may receive information concerning your location and also your mobile device, including a unique identifier for your device. We will use this information to enhance your online experience with us via location-based services, including tailored advertising, vehicle search results and other personalised content. The majority of mobile devices allow you to control or disable location services within the device’s general settings. If you are unsure how to manage or deactivate your device’s location services, or have questions about this, we recommend that you contact your mobile service carrier or the manufacturer of your device who will be able to provide assistance.
Information You Provide When Browsing Or Using Our Services On The yotrader Website:
To enable our “Vehicle Location” facility within the search function, you will need to provide your postcode in order to determine the distance from your location to the advertised vehicle location.
4. How We Use The Data We Collect
We use the information that we collect to:
Provide and administer the Website and related services and also to manage our internal operations, which includes troubleshooting, data analysis, testing, research, statistical and survey purposes, and to develop the Website and the products and services offered.
Generate an overall audience profile in respect of the visitors using our Website. We use this information to help us in developing relevant content on the Website in addition to encouraging trade advertisers in the automotive industry to place adverts for their stock and/or promotions on our Website.
Provide to those customers who have opted-in to receive marketing communications from us, relevant offers by email (including where the customer has provided insurance renewal date information and/or vehicle ownership details).
Identify the location of visitors in order to block disruptive or fraudulent use and to establish Website traffic from other countries.
When Do We Process Your Information:
We may process the information you provide yotrader based on more than one lawful ground, which will depend on the specific purpose which we are using it for as detailed below:
Contract: To enter into a contract with you and fulfil our contractual obligations to you (for example, to publish your advert). This processing is required for us to provide the service you have requested, which includes registering your account and managing it, and providing service updates to you and our support services when needed.
Consent: To provide information and take actions in relation to the services you have requested and/or opted-in to receive from us. This includes where you specifically request for your details to be passed onto a third party (for example where you make an enquiry regarding a test drive or a vehicle for sale), or where you have opted-in to receive relevant marketing communications from us (for example news and offers).
Legal Obligation: Where processing is required to comply with legal or statutory requirements placed on us. For example, cooperating with law enforcement agencies in relation to their endeavours.
Legitimate interest: To improve our Website, product offering and services. In addition to this, to understand how visitors and customers use our Website, product offering and services, undertake market research and inform our general marketing, to run our business and maintain the security or our Website and services for you, us and other Website visitors and customers.
5. Sharing Your Personal Data
yotrader will not pass on your personal data to third parties except as set out in this policy or with your consent.
We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:
We will send your personal information to dealers and relevant third parties to enable them to provide you with the services and products that you have requested or consented to receive details of via the Website. In some circumstances, other relevant third parties may subsequently transfer, process and store your personal information outside of the European Economic Area (“EEA”) for their business and administration purposes in accordance with their own privacy policies. If you have any questions or require more information on how these third parties use information, including transfers of information outside of the EEA, please read their privacy policies or contact them directly.
While countries outside the EEA do not always have strong data protection laws, we require all services providers to process your information in a secure manner and in accordance with EU law on data protection. We utilise conventional means under EU law to legitimise data transfers outside the EEA.
Where we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
We may share any information that we collect with parties including: our legal and professional advisors, the police, other public or private sector agencies, governmental or representative bodies in accordance with the relevant legislation for the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders.
You acknowledge that we have a legitimate business interest in preventing the use of our platform or services in any manner that may facilitate a fraudulent activity or deny consumers of their legal rights under the Consumer Protection from Unfair Trading Regulations 2008 or the Consumer Rights Act 2015. We may share any information that we collect about you or the vehicles that you advertise for sale on our platform with third parties or their legal representatives to the extent necessary to prevent fraud or any adverse effect to those third parties consumer rights.
We are not responsible for any use of your personal data by these parties except where they act as our processor.
6. Where We Store Your Personal Data
The data you provide to yotrader is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the Internet.
yotrader uses strict procedures and security features designed to prevent any unauthorised access to your data that we hold.
7. Data Retention Period
We keep your personal information contained in your yotrader account for as long as you hold the account. You can change your personal data in the yotrader dashboard directly. Any changes made by you will only show in your adverts or account directly after these changes have been made.
yotrader will process your personal data for as long as necessary to fulfil the purpose we collected it for, including the purpose of legal, accounting and reporting requirements, and for as long as necessary for the prevention and detection of criminal activity. General retention periods apply to any personal data we collect to enter into a contract with you or to perform that contract or because we have a legal obligation to process it.
8. Your Data Protection Rights
The GDPR and other data protection laws give you specific rights in relation to your personal information. Details of these rights and how to exercise them are set out below.
Your rights include the following:
Opt-out/Unsubscribe: You can request to be removed from our marketing mailing list by clicking here. Or by clicking the “unsubscribe” link at the footer of our marketing communications. This requires verification of your email address. Please follow the instructions provided through the link to unsubscribe from our marketing communications to you.
Please note that if you opt out of marketing communications you will still receive service communications in relation to your live advertisements and any other active services.
Request for the erasure of your personal information (right to be forgotten): You may ask us to delete or remove personal data, where we have no legal basis to continue to process it. This includes deletion of the yotrader account linked to the email address provided and/or used in publishing an advert. However, we will retain the personal data that relates to a contract between you and yotrader to perform the contract, defend or pursue our legal rights and meet our obligations towards regulatory or governmental authorities.
You can request the erasure by clicking here . This requires verification of your email address. Please follow the instructions provided through the link.
Please note we will make every effort to erase data where this right has been exercised by you and we no longer have a legal basis for processing same but some personal data sets are impossible (or infeasible) to edit or remove (eg. server backup or microfiche).
Object to processing: You have the right to object to the use of your data for direct marketing purposes at any time through this form. This will remove you from our marketing databases. It requires verification of your email address. Please follow the instructions provided through the link.
You may also request us to stop processing your personal data where we are doing so based on legitimate interests (e.g. target you with personalised offers post placing an advertisement) unless we require your data for dealing with legal claims or we have compelling legitimate grounds which override your rights.
Request information: Section 2 above sets out what personal data we collect and Section 3 sets out the reasons we collect it.
Request access to the personal data we hold about you. If you have a yotrader account, you can view the personal data held in this account by logging into your account.
Request correction of the personal information that we hold about you. This can be done by you through your yotrader account.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you.
This policy should help you to better understand how we use your personal information, it explains in detail the types of personal information we collect, what we use it for and who we may share it with. If you have any further questions about this policy or how we handle your personal information, which is not dealt with here, please get in touch with us by emailing: email@example.com or by writing to:
yoauto Ltd, 8/9 New Street, Alfreton, Derbyshire. DE55 7BP.
Right to complain to the supervisory authority: You have the right to complain as outlined in paragraph 8 below.
9. Complaints and Contact
If you wish to make a complaint about how your personal data is being processed by yotrader (or third parties as described above), or how your complaint has been handled, in the first instance please email your concerns to firstname.lastname@example.org. You also have the right to lodge a complaint directly with the UK supervisory authority which is the Information Commissioner’s Office who can be contacted via www.ico.org.uk..
If you have any questions regarding the use of your personal data please contact us by emailing: email@example.com or writing to:
yoauto Ltd, 8/9 New Street, Alfreton, Derbyshire. DE55 7BP.